Project Description

Secolo Dining

Secolo Dining is the realisation of a long standing dream to provide Sydney with a contemporary Italian dining experience that will keep you coming back for more. Located in the heart of Sydney’s CBD, Secolo Dining is your modern Italian culinary getaway. Open from morning till late, dine and unwind in their serene dining room or open air courtyard.

Some of our main achievements together were to fully optimise the website in order to decrease bounce-rate and increase conversions, a full rebuild of their reservations system to encourage online bookings, we developed an annual marketing calendar and inclusion in Sydney hospitality activations, increased revenue for special events such as Valentine’s Day 2019 by 30% YoY, maximised ROI on both organic and paid social media management, installed and rolled out an online ordering platform during COVID to increase takeaway revenue. In April 2021 we successfully launched Secolo Dining’s All-You-Can-Eat-Pizza Thursdays which was featured in media and resulted in a 40% average revenue increase on Thursdays as well as spin-off revenue for the other weekdays.

Project Inclusions

Marketing Consulting, Reservation Management, Social Media

Project Timing


Client Feedback

We engaged Rob and now I don’t know what we would do without him. His professionalism, efficiency and creativity is second to none. There were very important day to day tasks and long term goals that had become a burden to us, Rob took on this work and made it into an exciting and more profitable area of our business. He is commercially savvy and listens to his clients but is also not afraid to speak his mind – always with the business’s best interests at heart. – Tanja Arienzale, Co-Owner at Secolo Dining