I started ROSSO DIGITAL out of my deep passion for the hospitality industry. My career spans over a decade with experience both in operational and managerial front and back of house roles in cafés, restaurants, bars, banqueting and luxury hotels.
When I moved to Sydney after working in London, studying in The Netherlands, and growing up in Germany, I was surprised by the sheer amount of large scale hospitality operators in Australia – and especially Sydney – and the power they have over the market. Through my first jobs I realised quite quickly how difficult it is for small venues to stand out next to the big players who have seemingly endless marketing budgets.
Australia has such a plethora of amazing, small hospitality businesses and many of them struggle to be seen simply because they don’t have a huge budget to spend on a full-time marketing manager or big advertising campaigns.
I have made it my mission to help these small hospitality venues show the world how great they are. I believe that every business – no matter how small – should have access to a marketing professional offering the same in-depth and hands-on support an in-house marketing manager would provide.
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